What is Large Format Printing?
Also known as wide format printing, the term large format printing refers to the printing of designs or graphics onto large pieces of vinyl, paper, or other materials. So, all of the following large-sized printed items can fall under the category of digital large format printing these days:
- Posters
- Banners
- Maps
- Signage
Digital printing allows you to send the final image directly to the large format printing services when needed. This latest technique has proven useful for both businesses and their signage printing partners to make last-minute adjustments for optimized output.
Large Format Printers Are Bigger Than Your Common Printers
Given the size of the final product, large format printers are equally huge. The maximum size that can be printed varies for each large format printer press, as some are smaller than others.
Large format printing services use flatbed printers, roll-to-roll printers, or a hybrid of the two printers to produce the final product. But, if the printers are different, then what about the other materials used in the process? Yes, they are different from your desktop printing materials as well.
Graphics, posters, and banners are printed on thick vinyl or PVC sheets, flex papers, fabrics, and various other materials.
Four Ways Large Format Printing Services Can Help Promote Your Business
Now, we think you’re ready to learn how large format printing can help boost your business.
- Affordable Solution
Being cheaper than older printing technologies, large format digital printing is used for all types of business advertising and marketing. If you don’t want to spend a lot of money on attracting customers in a large market space, then digital large format printing will be a great and affordable option for you.
Even if you go through a signage solution firm, it won’t cost you more than a couple of hundred dollars. In comparison, other signage options like the cabinet or digital signs might not be appropriate for your business requirements and can cost at least a few thousand dollars each.
- Durable Material
As previously mentioned in the article, the material used for printing is durable. For example, flex papers and vinyl sheets are produced to withstand the elements. The latex and resin-based inks used during the large format digital printing process are equally long-lasting. So, you can promote your business offers quickly and boost your sales.
- Reusable When Needed
If your business offers a special discount each year on the same day, then printing a new banner or poster every time may not be feasible. This is where you can make use of the large format banners and prints. Get the banners printed once and reuse them every year until the time comes to change their details or design.
- Customizable Shape and Size
As you have complete control over the whole printing process, you can get a vertical, horizontal, or any other shape of poster through large format printing services. Of course, you can have your image printed to any size you like. Usually, large format printing is used when the banner/poster size is beyond 14 x 20 inches.
Signs Station Large Format Printing Services
We offer innovative signage solutions to our clients. The team at Signs Station is experienced in large format digital printing and much more. Get in touch with us for more information and personalized price quotes for your business.
